Williams Interiors

Brief: Website Design for a Transatlantic Interior Designer

When Ivy Williams, a London and New York-based interior designer, approached us, she had a clear vision: a refined online portfolio to showcase her design projects, share her styling insight, and connect with prospective clients across both sides of the Atlantic.

With all her content and imagery prepared, Ivy needed a website that would bring everything together—seamlessly and beautifully. Our goal was to translate her creative identity into an elegant and user-friendly digital space that did justice to the quality of her work.

Built on Squarespace, the website is both sleek and intuitive, with a layout that puts Ivy’s design work front and centre. Each portfolio piece is presented with clarity, allowing the photography to speak for itself while subtly reinforcing her signature style—timeless, layered and considered. Her consultation services are clearly laid out, making it easy for clients to understand how she works and how to get in touch.

Beyond showcasing her past projects, the website includes a curated “Style Notes” section, where Ivy shares inspiration, tips, and seasonal ideas. This not only positions her as an authority in the world of interiors but also encourages repeat visits from her growing audience.

Result

The final result is a chic and elegant website that truly captures Ivy’s design philosophy—refined, welcoming, and effortlessly stylish. Designed and launched in under two weeks, the site now serves as a polished and practical hub for her brand, offering an intuitive user experience whether visitors are browsing from Chelsea or the Upper East Side.

I worked closely with Ivy to bring her content to life, using a mix of thoughtful design choices and strategic layout decisions to create a site that not only represents her aesthetic but also reflects the way she works with clients. We built flexible sections she can easily update herself, allowing her to add future blog posts, free resources, or styling tips without needing extra support. The end result is a beautifully structured platform that feels both professional and personal—something Ivy was genuinely delighted with. As she put it, “Thanks again for your amazing support with this. You really have brought the content to life.”