The Tulip Practice

Brief: Website Design for a London-Based Psychotherapy Practice

The Tulip Practice is a private psychotherapy and counselling service founded by Emma Kepler, a qualified integrative therapist based in Central London. With years of experience supporting domestic violence survivors through, depression, trauma and low self-esteem, Emma provides both in-person and online therapy tailored to each client’s individual needs. Her work is grounded in compassion, flexibility, and a deep respect for the uniqueness of every healing journey.

Emma approached me with a clear intention: to create a website that would reflect the safe, professional, and welcoming nature of her practice. She required a space that not only explained her services but also offered reassurance and connection to those seeking support, many of whom might be reaching out for help for the very first time.

The brief was to design a calm, modern website that balances clinical credibility with emotional warmth. It needed to feel approachable and private, while also communicating Emma’s qualifications, experience, and therapeutic style in a clear and accessible way. Another priority was to reflect The Tulip Practice’s flexible, online-first approach, which allows therapy to fit more easily into modern life.

Privacy and confidentiality were essential, especially for those seeking in-person support. The site needed to build trust without disclosing the practice sensitive location publicly. The overall structure also had to be simple to navigate, making it easy for new visitors to explore Emma’s approach, learn about therapy, and book a free initial session.

Result

The Tulip Practice website is now a welcoming digital space that mirrors Emma’s calm, thoughtful approach to therapy. Designed with both clarity and compassion in mind, the site invites visitors in with warm, reassuring language and a muted, contemporary design palette that reflects safety, professionalism, and care.

Each page gently guides users through Emma’s philosophy, training, and approach to integrative therapy. Clear sections explain what to expect from sessions, the types of support offered, and how to take the first step, all written in an accessible tone that avoids clinical jargon while still communicating deep expertise.

Special attention was given to the practice’s dual structure: offering both secure online therapy and confidential in-person sessions in a discreet Central London, Bloomsbury, location. This balance of flexibility and privacy is reinforced throughout the site, ensuring prospective clients feel informed, respected, and at ease. A clear, step-by-step call-to-action encourages visitors to book a free initial consultation, a key part of Emma’s process in establishing trust and therapeutic alignment.

The website is fully mobile responsive, SEO optimised, and structured for long-term scalability, whether Emma decides to add blog content, expand resources, or increase her online presence over time. The result is a deeply personal yet professional site that gives visitors the confidence to take the next step in their therapeutic journey.

It was a privilege to support Emma in bringing The Tulip Practice to life online, creating a space that reflects her values and offers hope, clarity, and comfort to those who need it most.