SEO PPC Consultant

Brief: Website Design for a Digital Marketing Consultancy

The SEO & PPC Consultant is a boutique digital marketing consultancy founded by Annalisa, a seasoned expert in search marketing with over a decade of hands-on experience. With a client base that spans SMEs across the UK and internationally, the business specialises in SEO, PPC, and strategic digital consultancy—empowering small businesses to grow sustainably and stand out in competitive markets.

Annalisa approached me with a clear objective: to create a modern, professional website that would reflect the consultancy’s credibility, highlight its specialisms, and communicate a strong value proposition to prospective clients. While the business had a solid foundation and a clearly defined service offering, its online presence didn’t fully represent its authority in the space.

The new site needed to communicate trust, clarity and expertise. It also needed to function as a conversion tool—giving users clear pathways to learn more, explore packages, and get in touch. It was also essential that the website reflect the consultancy’s unique selling points: a highly personalised, transparent approach, a collaborative working style, and measurable, data-driven results.

Result

The finished website is a clean, responsive and conversion-focused website that positions The SEO & PPC Consultant as a trusted partner for SMEs looking to take their digital marketing to the next level. It balances professionalism with approachability, creating a space that reflects Annalisa’s personable yet strategic style of working.

Built on Squarespace, the site is mobile-optimised and easy to navigate, ensuring users can quickly understand the services on offer and find the information they need.

From a technical perspective, the site was fully SEO-optimised at launch, with keyword-driven content, fast load speeds, and a structure designed to support long-term growth. There’s also flexibility built in, future blog posts, case studies, or resources can be added with ease, supporting ongoing lead generation efforts.

The result is a high-performing consultancy website that aligns with Annalisa’s goals and speaks directly to her ideal clients. A sharp, strategic build for a sharp, strategic brand.