Squarespace Website SEO: 8 Smart Ways to Get Seen Online
One of the most common questions I hear from clients is, “How does Squarespace SEO actually work, and when will I start seeing results?” The truth is, Squarespace provides a solid foundation for SEO, but it’s not automatic. A beautiful site alone won’t drive traffic unless it’s properly optimised and consistently maintained.
Think of SEO on Squarespace as planting seeds: the structure and design set the stage, but growth takes time, regular care, and the right strategy. It can take 3 to 6 months for meaningful improvements to appear in search rankings—but the good news is, there are things you can do today to start building momentum.
Below, you’ll find 8 straightforward, actionable ways to strengthen your Squarespace website SEO, designed specifically for small business owners who want more visibility, without getting lost in technical jargon.
1. Prioritise Local SEO Setting Up Your Google Business Profile
If your product / services are location-based, make sure Google knows it. Setting up your Google Business Profile helps your website show up in local searches. Include your city or area serviced in key places like page titles and descriptions, e.g. “Therapist in Islington, London”.
Nearly 30% of mobile searches are location-based, so optimising for local search is one of the most effective Squarespace website SEO tactics.
2. Do Your Keyword Homework
Keyword research is your SEO compass. Use free tools like Google Keyword Planner or Ubersuggest to find phrases your ideal clients are actually searching for.
Then, sprinkle them thoughtfully into your Squarespace site, headlines, paragraphs, SEO titles, and descriptions. The trick is balance: make sure your copy still reads naturally and clearly. Over optimisation ( keywords stuffing) is a thing, and won’t help you.
An important tip to remember is avoiding having multiple pages / blogs optimised for the same keyword or a highly similar one. That would risk you landing in a situation of keywords cannibalisation. Keywords cannibalisation is a situation where Google is confused about which is the most important page to prioritise amongst two. What it does? It alternates giving them some weight, but in doing so it adds a high level of fluctuation in all your Google rankings. Keywords cannibalisation is better avoided, and it is just a matter of being clever with your keywords research.
3. SEO Optimise Titles, Descriptions & URLs
Every page on your site should have a unique SEO title and meta description. These show up in search engine results, so they’re prime real estate for your target keywords.
Example for a homepage:
Title: Business Name | Core Keyword | Location
Meta description: A short sentence which includes both the business name, the core keyword and the location.
Extra Tip: make sure your URLs are clear and as short as possible, without prepositions or articles. A good slug is
yourwebsite.co.uk/services. Definitely better than yourdomain.co.uk/page5.
4. Link Google Properties (Analytics + Search Console)
Even if you're not planning to analyse every data point, connect your site to Google Analytics and Google Search Console. These tools show you how visitors find and use your website—and they send strong SEO signals to Google that you're an engaged site owner.
There are two ways of doing that. We believe that the route through Search Console is slightly more straightforward. Therefore we suggest setting up Google Analytics first for your website, and consequently Search Console. Once you have both properties set up, and Search Console verified, you can link them via Search Console. The second option is done through Google Analytics.
Search Console → Settings → Connected Accounts
Google Analytics → Settings → Developer Tools → External API Keys
This integration helps Google trust and index your website more effectively. We know these things can seem highly technical. We regularly take care of this as part of our Essential and Advanced SEO Packages.
5. Maintain Your Blog Updated with Fresh New Content.
Blogging is still one of the best ways to improve your Squarespace website SEO. It keeps your site fresh, targets long-tail keywords, and builds authority over time.
Start simple: answer FAQs or write about a common client problem. Your blog posts can also be repurposed into social content or newsletters, making the most of your time. It is important to add posts to your blog on a regular basis. Your content should be informative, unique and correspond to one of the three main types of search content according to Google: informational, transactional and navigational.
6. Keep It Fast, Clean & Mobile-Friendly
Site speed and mobile responsiveness directly affect your SEO. The speed of a website, as seen on a Mobile, is a Google ranking factor. Squarespace makes this easier, but you still need to be mindful.
Keep images size under 500 KB, ideally under 250 KB, if you plan on having plenty of images on the website.
Embed videos (don’t upload them directly)
Add alt text to all images
Preview and adjust your mobile design using Fluid Engine
These days, over 60 % of web searches occur on a mobile. Therefore, a responsive website, and particularly one built and designed with mobile-first as a ranking factor in mind, is non-negotiable. All N1 Digital websites are built and designed with mobile traffic as a guiding principle.
7. Keep It Updated & Hide the Clutter
Search engines prefer websites that are actively maintained. Update testimonials regularly, tweak service descriptions, add new blog posts, or highlight seasonal offers to show your site is being kept up to date.
While you’re at it, tidy up the backend. Hide admin or legal pages (like 404s and privacy policies) from search results so Google, cannot index them. They are not significant for SEO, and you can keep Google focus on your high-value content. You can do this by toggling ‘Hide from Search Results’ in the SEO tab of the page settings.
8. Connect Your Social Profiles
It is highly advisable to connect your professional LinkedIn, Instagram, Facebook profiles to your website. These backlinks strengthen your online authority and help search engines understand the scope of your digital presence.
Even better? The traffic and engagement you drive through social media can support your SEO rankings over time. More visibility = more clicks = stronger Squarespace website SEO.
Final Thoughts
Boosting your Squarespace website SEO isn’t about hacks or shortcuts, it’s about staying consistent, strategic, and user-focused. Even just implementing a few of these steps can make a big difference over time.
Give it 3–6 months, and you’ll start seeing results in your traffic, engagement, and visibility.
Need help making it happen? At N1 Digital, we design Squarespace websites that don’t just look great, they get found.
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